Startup software
development services

As a company with over 18 years of experience in startup software development, we know the pains that startups face all too well. Our extensive work on more than 100 startups, as well as the development of two of our own, has given us a deep understanding of the unique challenges and needs that come with launching a new business.

With this knowledge, we have built an offering that is specifically designed to meet the needs of startups. Our services include product design, a CTO-as-a-service offering, full-cycle engineering, and dedicated teams to help your startup grow rapidly and seamlessly, without sacrificing quality or innovation. Whether you're looking to build a minimum viable product or a robust, fully-featured software platform, we have the expertise and experience to help you succeed.
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100+

Successful launches

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7 years

Founder Institute Partner

The world`s largest pre-seed accelerator

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240+ hours

Startup mentorship

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18 years

Software and product exp.

Software Development for Startups: Overcoming Common Product Development Challenges

As a company specializing in software development for startups, we understand the challenges that come with building a product. Starting a business is tough, but navigating the complexities of product development can be even tougher. From lacking understanding of product development to missing technical expertise and planning marketing strategy, we have the experience and expertise to help you overcome these obstacles. We will explore these common challenges and provide our expertise on how we can help your startup overcome them for a successful product development journey.

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Lacking the understanding of product development

A systematic approach to product development gives clarity and confidence at every stage.

The common questions:

  • How to do informative user research?
  • How to create project requirements?
  • How to build effective product cycle?
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Missing technical expertise

  • Which technology stack helps you achieve your project goals?
  • What kind of team will be needed at each stage of the project?
  • How to set up and control the development process?

A strong technical specialist will help the project take off, and lay a solid foundation for further scaling up.

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Understanding how to create cost-effective solution

  • How much does it cost to develop a product?
  • Would building an MVP help?
  • How to save costs?
  • In-house or outsource?
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Reducing time to market with MVP development for startups

Our MVP development for startups service is designed to help you tackle the challenges of reducing time to market. We understand that building an MVP is a smart way to bring your product to market quickly. Our team will help you answer important questions such as why an MVP is essential, how to build an effective MVP, and how to introduce a lean approach to your development process.

  • When and how to use the lean approach?
  • How to build an MVP, and why do you need it?
  • What features are the most important for an MVP?
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Planning marketing strategy

  • How to get first traction?
  • How to calculate unit economics for startup?
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Unsure how to kick off your startup app development project?

When you reach out to us for startup app development, our first step is to assess where you are with your project and determine where we can be most helpful at your current phase. Our specialized startup development offering covers a wide range of services, including early stage support, discovery, product design and prototyping, MVP development, and full-featured app development. We also provide tech consulting to help resolve issues with existing development projects that didn't go as planned. With our expertise, we can help you bring your vision to life and achieve your business goals.

Don’t know where to start?

We will advise you on the best way to realize your idea, leveraging our expertise

Working with a Startup Software Development Company

At our startup software development company, we believe that a successful product starts with validating the idea. Instead of jumping straight into coding, we offer a step-by-step process to help startups conduct business analysis, gather technical requirements, and then move onto development. Our goal is to create high-quality products that bring real value to your business. We understand that startups come in all stages, which is why we offer a flexible approach that can accommodate your needs. At our company, we have developed a comprehensive approach to help startups at every stage of their product lifecycle. Here are the roles that are most helpful at every stage and things they can do to help your product:

Idea Stage

At this stage, we work with startups to refine their product idea, ensuring that it`s feasible and has the potential for success.

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Business Analyst

  • Define the product objectives
  • Define test hypothesis
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Technical Team Lead / CTO

  • Validating technical viability of a product

Validation Stage

Once the product idea is developed, we work with startups to validate the concept, conduct market research, and gather feedback from potential customers.

Documentation Stage

Once the product has been validated, we create detailed product documentation, including wireframes, user stories, and product specifications.

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Business Analyst

The business analyst defines the project requirements. We make sure to include points such as:

  • Visualizing processes through flowcharts
  • Wireframes and prototypes
  • User stories
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Technical Team Lead / CTO

  • Architecture
  • Team composition
  • Technology stack

Development Stage

With a clear understanding of the product and its requirements, our development team begins to bring the product to life. We work in sprints, providing regular updates and feedback to ensure that the product is being developed according to plan.

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Project manager / Scrum master

  • Sets up project management processes
  • Leads the project planning activities
  • Performs project tracking and Reporting
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Technical Team Lead / CTO

  • Assembling and managing the development team
  • Building execution strategy
  • Quality control

Post-Launch Stage

After the product is launched, we continue to work with startups, providing ongoing support and updates to ensure that the product continues to meet the needs of its users.

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Marketing Manager

  • Building marketing strategy
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Business Analyst

  • Collect and analyze user feedback
  • Plan future releases based on market response

Our software development services for a startup:

We believe that every startup is unique and requires a tailored approach. That's why we provide comprehensive software development services for startups ranging from product design to full-cycle engineering, with dedicated teams and CTO-as-a-service options available.

Startup Product Design

Our team of product designers works closely with startups to develop user-friendly and visually appealing products that are tailored to the needs of their target audience.

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Startup dedicated teams

We provide startups with dedicated development teams that have the expertise and experience to bring their product to life.

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CTO as a Service

For startups that don't have a technical co-founder or CTO, we provide a CTO as a service, helping to guide the development process and ensure that the product is being developed according to plan.

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Full-Cycle Engineering

We provide end-to-end development services, from product ideation to post-launch support.

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Technology Consulting for Startups

Our technology consulting services are designed to help startups navigate the complexities of the digital landscape. Whether you need help with infrastructure, architecture, or technology strategy, we can provide customized solutions that are tailored to the unique needs of your startup.

Startup Web Development

Our team of expert developers provides comprehensive web development services to help startups build various types of platforms and web products, including e-commerce and marketplaces for B2B and B2C audiences. We use the latest technologies and frameworks to deliver high-quality results that meet your specific needs.

Learn more

Mobile App Development for Startups

We specialize in developing mobile apps for startups across various platforms such as iOS, Android, and hybrid apps. Our team of mobile app developers provides end-to-end mobile app development services to bring your idea to life.

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Custom Software Development for Startups

We provide startups with custom software development services that are tailored to meet their unique needs. Our team of experts uses the latest technologies to develop scalable, secure, and user-friendly software that helps to drive business growth.

Contact us!

We combine business understanding with real user needs to create a product market fit. Get a support in solving product challenges.

Book consultation

Technologies

Languages/technologies

JavaScript
JavaScript
TypeScript
TypeScript
PHP
PHP
Python
Python
Go
Go
Ruby
Ruby
C#
C#
C++
C++
HTML5
HTML5
CSS3
CSS3
SASS
SASS
LESS
LESS
SCSS
SCSS
REST
REST
GraphQL
GraphQL

Frontend frameworks/libs

Vue.js
Vue.js
Vuex
Vuex
React
React
Redux
Redux
Svelte
Svelte
Gatsby
Gatsby
Redux-Saga
Redux-Saga
Angular
Angular
Axios
Axios
Lodash
Lodash
RequireJS
RequireJS
JQuery
JQuery
D3.js
D3.js
Bootstrap
Bootstrap
Material Design
Material Design
phonegap
phonegap
React Native
React Native
PSPDFKit
PSPDFKit

Backend frameworks/libs

Node.js
Node.js
Express
Express
Symfony
Symfony
Doctrine
Doctrine
Twig
Twig
EasyAdmin
EasyAdmin
Ruby on Rails
Ruby on Rails
Laravel
Laravel
Eloquent
Eloquent
Fastapi
Fastapi
Qt
Qt
Zend
Zend
Mongoose
Mongoose
Nest
Nest
TypeORM
TypeORM
cakephp
cakephp
.Net
.Net

CMS/Ecommerce

WordPress
WordPress
Magento
Magento
WooCommerce
WooCommerce
OpenCart
OpenCart
Gutenberg
Gutenberg
Beaver Builder
Beaver Builder
WP Bakery
WP Bakery
Visual Composer
Visual Composer
Advanced Custom Fields
Advanced Custom Fields
WPML
WPML
Strapi
Strapi
Plasmic
Plasmic

Databases

MySQL
MySQL
MongoDB
MongoDB
InfluxDB
InfluxDB
Redis
Redis
SQLite
SQLite
Neo4j
Neo4j
elasticsearch
elasticsearch

Tools

Adminer
Adminer
Yarn
Yarn
Docker Compose
Docker Compose
npm
npm
Webpack
Webpack
Gulp
Gulp
Git
Git
SVN
SVN
WebStorm
WebStorm
VSCode
VSCode
Puppeteer
Puppeteer
Postman
Postman
Docker
Docker
PhpStorm
PhpStorm
PHP CS Fixer
PHP CS Fixer
Psalm
Psalm
Qt Creator
Qt Creator
MySQL Workbench
MySQL Workbench
MailCatcher
MailCatcher
Sphinx
Sphinx
ESLint
ESLint
Cypress
Cypress
Jest
Jest
PHPUnit
PHPUnit
MJML
MJML
Doxygen
Doxygen
Grafana
Grafana
Studio 3T
Studio 3T
axe DevTools
axe DevTools
Flow
Flow
Postfix
Postfix
rabbitmq
rabbitmq
syslog-ng
syslog-ng

3rd party services

Google Maps
Google Maps
GCP
GCP
Mapbox
Mapbox
Cloudflare
Cloudflare
Hubspot
Hubspot
Gitlab
Gitlab
Github
Github
Bitbucket
Bitbucket
GitlabCI
GitlabCI
OpenAI Api
OpenAI Api
Stripe
Stripe
Paypal REST
Paypal REST
Ghost Inspector
Ghost Inspector
Slipstream API
Slipstream API
InVision
InVision
Figma
Figma
Confluence
Confluence
Jira
Jira
Squarespace
Squarespace
facebook api
facebook api
google api
google api
Google cloud storage
Google cloud storage
Rocket.Chat
Rocket.Chat

Clients about us

Fred Sabernick
Fred Sabernick
Videojet Technologies
My name is Fred Sabernick, Engineering Manager at Videojet Technologies. My Visual Craft team has developed a cloud-based software management and delivery system website for our latest industrial printer products. The site experience is customized based on the type of user including customers, distributors, and internal company personnel.
Jay Bojan
Jay Bojan
Buzzigo Social, CenterStaging
The staff at Visual Craft is versatile, nimble, creative, smart and forward thinking, which is everything we needed to develop a unique social platform and websites such as Buzzigo Social and CenterStaging. We strongly recommend them and know that you will be satisfied with their work and how easy they are to work with.
Greg Lee
Greg Lee
Algar Ferrari, Ferrari Bentley Lotus of Denver
Andrey and the entire Visual Craft team are fantastic to work with. We've worked with them on numerous and sometimes complex projects over the years, and have always been very happy with the results. Excellent communication and attention to detail.
Gilles FLEURY
Gilles FLEURY
Agile Conseil & Services
I entrusted the team with the construction of a complex eCommerce site as part of an 18-month project for Les Échos group. The team has invested heavily in understanding customer issues and took care to offer technical solutions to complex subjects. Their availability, attentiveness, and above all the reactivity made them an effective partner in the success of the project.
Sophie Picard
Sophie Picard
Siqlx
I have worked with the team for several years at Les Echos (French newspaper, owned by LVMH group), and it was a great experience. Our cooperation through the years has evolved in a great way, leading us to build altogether significant projects. I strongly recommend Visual Craft as a web development team. It's a reliable company with which I would readily work again.
Max Chirkov
Max Chirkov
ATTOM Data Solutions
As a software engineer myself and later transitioning into a senior product manager role, I had the privilege of closely working with Ihor daily across all phases of software development. His contributions as a full-stack senior developer and subsequently lead developer were invaluable. Ihor consistently demonstrated a commitment not only to completing tasks but also to identifying optimal solutions that added tangible value for our customers.
Melanie Masi
Melanie Masi
MyOwnMLS
Thanks to Visual Craft's efforts, they've successfully delivered a functional map that has performed well in browsers and devices. The team has communicated well through email and Slack. They've been clever, talented, and organized throughout the workflow.
Richard Arias
Richard Arias
VestaPort
Visual Craft has been a skilled and meticulous partner. Their excellent performance and engaging approach have showcased their communication, problem-solving skills, and creativity to exceed the needs and requirements of the internal team.
Gabriel Stefanescu
Gabriel Stefanescu
Redatum
Visual Craft are a bunch of smart, dedicated people that do everything to make sure you are happy with their work. They have good programmers for both front end and back end and are very knowledgeable with the new technologies. Their project managers can come up with very good suggestions and solutions to any problem you may have. Everyone in their team is reliable and very hard working with excellent work ethics and great to deal with.
Rob Weaver
Rob Weaver
Videojet Technologies
We contracted Visual Craft to build a software management portal for our new flagship printer. Not only have they done a very workmanlike job in building this complex application, but almost more importantly, they critically evaluated some of our design decisions and offered counterproposals and feedback that resulted in a better product for both us to build on and our customers to use.
Rick Kresinske
Rick Kresinske
Cofferal
Visual Craft’s efforts resulted in the delivery of a usable platform built from scratch, much to the client's delight. The team was highly accommodating, and internal stakeholders praised the service provider's quality and accuracy.
Dennis Doyle
Dennis Doyle
Videojet 
Through a well-oiled pre-release or pre-implementation testing process, Visual Craft has consistently delivered high-quality work on time and with minimal on-field errors. The team captures requirements and details well, proactively seeking information and clarification to avoid unnecessary rework.
Philippe Granger
Philippe Granger
Data & AI - LVMH
Visual Craft's work has raised the company's turnover rate by 60%. With their support, the client has also decided to raise their SEO budget by 84%. On top of that, the team has made it possible to unify the customer database of the client's B2C and B2B platforms, leading to an ongoing engagement.
Will Kerlick
Will Kerlick
CenterStaging
Visual Craft delivered a stunning and user-friendly website, which helped generate online orders and revenue. The SEO activities helped the company improve the results even more. Furthermore, they were prompt and professional developers who created brilliant designs and met the client's needs.

FAQ

  1. Our company is a USA corporation, however, we have a distributed team located in central Europe, Georgia and USA.
  2. Yes, 75% of our clients are from the USA, about 20% are from Europe. The rest are from other parts of the world. We can work with any client as long as we can work in English.
  3. By trusting your project to us, you get a reliable and experienced partner, bringing you a wealth of expertise not only in a wide array of technical matters but also in product design. You get a well-organized team who has been working with great efficiency over the last 18 years and covers a wide area of subjects.
  4. The best way is to contact us with the details of your project so we can assess the project requirements, tech stack, resources, timeframe, and format of cooperation. We would be more than happy to provide our client references on projects similar to yours.
  5. We offer great value for the service and expertise we provide. We use two models: fixed-price or a dedicated team. The fixed price model requires fairly detailed project specifications, but you get an accurate estimate of cost and time. With a dedicated team model, you will know your monthly cost of the team and it’s up to you for how long you need the team. The team size and composition can be adjusted based on your current goals.
  6. We will always strive to provide you with at least a high-level estimate even with little information. However, our team has extensive experience in taking our clients through a project discovery phase. As a result of this phase, we provide project specifications and an accurate estimate, feature by feature.
  7. During the discovery phase we run a series of interviews with you to learn about your project, we determine the ultimate goal of the project, all user roles, all user actions, we create flowcharts, user stories, wireframes for all key pages, architecture diagrams and even a clickable prototype. Most importantly, we help you validate your idea and come up with the best technology and the most cost-efficient way to implement your idea.
  8. Discovery phase length and cost depend on the size of the project, for smaller projects and MVPs it takes 2-3 weeks and it costs a fraction of the expense of fixing a project that wasn’t planned well.
  9. We offer all services required to turn a great idea into a product that your clients will love. From ideation, discovery, and prototype phase, to app design, development, launch, support, and marketing consultation. This is achieved through the work of experienced BAs, PMs, developers, designers, QAs, and online marketing professionals in our team.
  10. We offer maintenance and support contracts in the volume required for the project, so we are there to help you grow your project, keep it secure, stable, and bug-free.
  11. Good communication is a must-have attribute of any successful project. Every project has a dedicated project manager who will become your main point of contact and organizes the team around him/her. We strive to establish regular weekly calls with the stakeholders, we hold daily internal meetings with the development team and we do a demo and progress review every 2 weeks on most projects so you always know how your project is progressing.
  12. We have a high retention rate of our staff with a high seniority level. Additionally, we use a dedicated QA team that creates and executes test cases covering all of the functionality of the project. We also offer a wide variety of automated tests to make sure your project is stable on various phases of development and deployment.
  13. We support all commonly used forms of payment - wire transfers, ACH, credit\debit card payments.
  14. Use any of the contact forms on the website to get in touch with us and we will find the best way to move forward and review your project.
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