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Advanced IDX tool for Home Junction

Home Junction collects data from more than 200 markets in 46 states to build custom applications for real estate agents and brokers. The company provides IDX solutions that combine MLS data with Home Junction data layers. Besides standard real estate feeds, Home Junction offers unique data that enhances the buying experience. The IDX tool includes data of historical sales, the standard of living, average income, and dozens of others. Agents use this data to help buyers make accurate purchasing decisions.

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Client's Objectives

Home Junction offers a complex ecosystem with many plugins, themes, widgets, and tools. The main IDX solution was no longer usable due to outdated technology. Lack of support on mobile devices created user inconveniences and potential losses in the customer base. The client's main objective was to come up with a solution that would solve these problems and incorporate best industry practices, creating a tool that could be used as part of the ecosystem and independently.

Challenges

Lack of data to make a decision

Before buying a house, customers not only research information about the property but also about the neighborhood, schools, demographics, and much more. Most small IDX providers offer limited data beyond the MLS feeds because of the high cost.

Provide user-friendly interface

With the previous solution, the users had to install browser plugins to make the IDX work due to a lack of native support. Extra actions complicate the use of the platform and make barriers for seamless application use. The challenge was to develop an application that is easy to use, with a simple interface and implementation of all the best industry practices.

Accessibility on mobile devices

The previous version of the platform was not optimized for mobile devices. The accessibility on any device would allow meeting users' needs at any time and on any device. The goal was to provide a mobile version while providing the best experience on such devices.

Integration with other systems

Home Junction provides a WordPress ecosystem with many plugins, widgets, and tools. The team had to develop a solution with flexible integration capabilities. The application should work independently, but also integrate seamlessly with other systems. The client will be able to integrate the IDX solution into any page of the site or provide it to other clients.

Solutions

Excellent IDX tool

Besides the property details, the app provides spatial data and boundaries information, school districts and ratings, POIs, demographics, climate, economic data, public record data, mortgage data, recent sales, and market trends.

Behavioral factors increased

Updated UX ensured the users spent an average of 14 minutes in the Map Search IDX compared to 1 to 3 minutes on the typical real estate website.

Responsive design and mobile devices support

We used a responsive approach to design the IDX tool to make sure it is easy to use on any device. The new version is available on the phone and tablet and follows best practices for user experience on mobile devices.

Easy to integrate

The application was designed in a way that was easy to integrate with the existing client WordPress ecosystem or to be used as a stand-alone tool that can be integrated into any existing or new client website or platform.

Spatial Match Plugin

In the dynamic world of real estate, the HomeJunction project stands out through its innovative Spatial Match IDX Plugin. This tool transforms the property search experience by integrating comprehensive spatial data into the search process, offering an unmatched level of precision and convenience to users.

Traditional real estate search tools often limit users to basic criteria such as price, size, and location. However, contemporary property buyers and renters demand more nuanced information - from neighborhood demographics to proximity to essential services and leisure amenities.

The primary goal was to create a plugin that not only offered advanced real estate search capabilities but also could be easily integrated into any existing WordPress websites. It needed to be user-friendly, efficient, and capable of handling complex spatial data.

The IT team developed the Spatial Match IDX Plugin, a sophisticated addition to the WordPress plugin marketplace. This solution brought together:

Advanced Real Estate Search Features

Incorporating MLS listings, multiple MLS feeds, and detailed geospatial data.

Optimized for WordPress

Designed specifically for seamless integration with WordPress, ensuring compatibility and ease of use.

This project not only showcased our company's expertise in creating WordPress plugins but also underscored the importance of aligning product development with market needs and user expectations. The experience a team has in developing user-friendly, scalable, and feature-rich plugins for the WordPress.org marketplace is indeed a key factor in the project's success.

Results

Team's experience in WordPress plugin development played a pivotal role in the remarkably smooth and efficient journey from conception to approval on the WordPress.org marketplace. This success story underscores several key outcomes:

Rapid Development Cycle

Leveraging the experience of the dev team, we were able to move from planning to development swiftly, significantly reducing the time-to-market for the plugin.

Smooth Approval Process

The expertise in adhering to WordPress standards and best practices resulted in a streamlined review process. The plugin met all the necessary guidelines right from the first submission, avoiding common pitfalls and delays often experienced by less seasoned developers.

High-Quality Standards

The proficiency of the team ensured that the plugin was not only functional and feature-rich but also secure and reliable, aligning with the high standards of the WordPress.org marketplace.

Client's review

Max Chirkov

SaaS Products Manager at ATTOM Data Solutions

It has been an absolute pleasure working with Ihor (Visual Craft) for over five years. During his tenure as part of the development team at Home Junction (later acquired by ATTOM Data), Ihor showcased exceptional expertise and dedication in developing and supporting our SaaS products and services.
As a software engineer myself and later transitioning into a senior product manager role, I had the privilege of closely working with Ihor daily across all phases of software development. His contributions as a full-stack senior developer and subsequently lead developer were invaluable. Ihor consistently demonstrated a commitment not only to completing tasks but also to identifying optimal solutions that added tangible value for our customers.

Technologies

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