Home Case studies Premier Platform for Legal Advertisements

Premier Platform for Legal Advertisements

Alpe allows publishing your legal advertisement in any French department at the lowest cost.

Visit Website

About the Client

Les Echos and Visual Craft

Challenge

In 2016 Les Echos acquired JAL - a big online platform for publishing legal ads. Even though the idea of the service was already successful - the codebase, technical solutions and overall look and feel required modernization. It was necessary to rebuild the system from scratch using modern technologies and solutions, new scalable architecture and user-friendly design that would convert much better. A separate challenge consisted in integration with the customer's ERP system and custom data synchronization functionality. We had to ensure that the data exchange is scalable, reliable and secure.

Our solution

An online platform was developed for the two big segments of the target audience - B2B and B2C users. The system is based on a big customized open source CRM solution which asynchronously communicates with the frontend which consists of php and javascript frameworks combination). A separate module is responsible for generating the publication prices depending on multiple parameters. Visual Craft was responsible for developing the frontend part as well as technical support of the other system components.

Characteristics

Mobile-friendly

With Alpe responsive design, the website automatically adjusts to look great on every screen, whether it's a computer, a tablet or a phone.

Fast

Another priority was to make the website as fast as possible. To reduce the loading time we've optimized the structure of the pages.

Intuitive

We wanted the visitors to genuinely enjoy interacting with the website. That's why the interface is simple and neat.

Converting

The designers and marketers focused a lot of effort on visitors' experience. After the platform was launched - the conversion rate became several times better.

Features

Dashboard for managing orders
Integration with the majority of French newspapers
Wide range of legal forms
Variety of payment options

Technologies

Client's review

Sophie Picard

Consultante at Les Echos Le Parisien Annonces

I have worked with the team for several years at Les Echos (French newspaper, owned by LVMH group), and it was a great experience. Our cooperation through the years has evolved in a great way, leading us to build altogether significant projects. I strongly recommend Visual Craft as a web development team. It's a reliable company with which I would readily work again.

Philippe Pierre Granger Granger

Engineering Manager Data & AI - LVMH

Andrey is Visual Craft's CEO for several years now. He helped us a lot during our various projects at Les Echos (LVMH Group) despite the distance. Andrey come to Paris several times to present his team and debate for hours on end about the different possibilities that Visual Craft could offer us. His team is capable of rapid developments in Agile mode (in-house) or in package mode. It is a pleasure to be able to work and share with our teams who do their utmost on a daily basis, and even on normally public holidays.

Gilles FLEURY

Directeur chez Agile Conseil & Services

I entrusted the team with the construction of a complex eCommerce site as part of an 18-month project for Les Échos group. The team has invested heavily in understanding customer issues and took care to offer technical solutions to complex subjects. Their availability, attentiveness, and above all the reactivity made them an effective partner in the success of the project.

Start growing your business with usSend us a message